Fashion & Luxury

Websites and e-commerce for fashion, jewelry and beauty brands

A customer judges a fashion brand before the product. On most stores, the product page, the cart and the checkout look like any other Shopify theme, and the brand disappears exactly where the sale happens.

Della Mattia is a design and code studio founded in Paris in 2017, now working between Paris and Minorca. We design and build e-commerce sites for fashion, jewelry and beauty brands, mostly on Shopify, and the brand sites around them on Webflow.

What we do for fashion brands

Custom Shopify themesBuilt from scratch rather than a template with a new font. Editorial product pages, collections and campaign pages your team edits itself.
Cart and checkoutThe moment of the visit with the highest intent. We redesign the cart and work within Shopify’s checkout so the brand holds up to payment.
Drops and capsulesLanding pages and collection templates for weekly drops or capsule launches, without a developer for every release.
Multilingual storesEnglish, French, Spanish, Italian. One store, several markets.
Migration to ShopifyFrom WooCommerce, Squarespace or PrestaShop, with redirects and metadata handled. See our migration guide.
SEO and GEOSo that Google and AI assistants describe the brand, its products and its prices correctly.

Selected work

Sarah Eisman StudioFine jewelry brand, e-commerce on Shopify.
The SagioWomen’s fashion house. Custom Shopify theme, in English, French and Italian.
ArchiduchesseFrench socks brand. Shopify theme rebuilt from scratch, cart and checkout redesigned.
L’Île Bleue, BordeauxFrench lifestyle brand. Shopify redesign, editorial collections and capsule landing pages, ongoing maintenance.
Justine Ménard, BarcelonaGlass artist: mouth-blown jewelry and objects. Portfolio and e-commerce on Shopify.
Hima JomoPerfume brand. Drop-based releases on WooCommerce.

Questions we get asked

Shopify as soon as you sell: payments, taxes, stock and shipping are solved. Webflow for a brand site or a lookbook without a store, or next to a Shopify store when the editorial side needs more freedom.

Both. A theme refit is faster and cheaper. A custom theme is for brands whose product pages need to look like no one else’s. Our Shopify projects start at 5,500 EUR for a theme refit and 12,000 EUR for a custom theme.

Yes. We regularly develop sites designed by other studios, and we are used to keeping a design system consistent across product, collection and campaign pages.

Yes. URL mapping, redirects, metadata and product data, then a check after launch. Our migration guide on the journal covers the steps.

Yes. We build stores in English, French, Spanish and Italian, and run projects in English, French and Spanish.

Brands looking for the cheapest possible store. Below a certain budget, a well-chosen theme set up in-house does the job, and we say so on the first call.

Read more

Web design for luxury brands: what makes the differenceThe decisions that signal quality on screen, from art direction to load time.
Why most Shopify stores lose customers at checkoutWhat we change on the cart and checkout, with examples from Archiduchesse and L’Île Bleue.
Migrating to Shopify without losing your SEOURL mapping, redirects and what to watch after launch.

Free audit, no call required.

Send us your store URL. We come back with five concrete things to improve on product pages, cart, mobile and visibility.

bonjour@dellamattia.com