Thoughts on design, development and running an independent studio in Paris

For twenty years the goal of being online was to rank on Google's first page. In 2026 that is changing. A growing share of decisions, recommendations and product discoveries happen inside ChatGPT, Claude, Perplexity and Google AI Overviews. This is what GEO is, why it matters now, and what we are doing about it.

For over a decade I worked in communication and digital marketing, mostly on the brand side. I commissioned agencies, managed campaigns, briefed designers, watched projects ship and watched projects fail. In 2017 I founded Della Mattia. I am now on the other side of the table. This is the short version of what changed.

Three CMS, three sets of clients. Half the prospects who reach out have already picked the wrong one for what they actually need. Here is how we make the call.