How we price web projects - and why we publish it

Most studios will not tell you what they charge until you have spent thirty minutes describing your project. We do the opposite. The full grid is below, with ranges that hold for at least eight months out of twelve.

Why we publish our prices

When we started, we played the standard agency game. Discovery call, brief, ballpark, formal quote, negotiation. It wasted everyone's time. Half the calls ended with a polite "we did not have that budget in mind". The other half ended with a quote we could have written before the call.

So we changed the rules. The prices are on the page. The brief still matters. It shapes the scope, not the principle of whether we can work together.

Publishing rates does three things:

• It filters. Founders who are not in the range stop calling. Those who are show up better prepared.
• It builds trust. A studio that hides its pricing is a studio that prices each client differently. We do not.
• It saves time. Nobody enjoys the dance.

Webflow brand sites

We default to Webflow for content-driven brand sites. Three bands depending on scope.

• Essential. €5,500 to €9,000. Up to 8 pages. No CMS or one light CMS collection. Built in 4 to 6 weeks. For small brands and consultants who need a clean shopfront, fast.
• Studio. €11,000 to €212,000. Full CMS, multilingual ready, baseline SEO and GEO, 10 to 20 pages, custom interactions where they matter. 8 to 12 weeks. This is where most clients land.
• Bespoke. €25,000 to €50,000 and up. Heavy CMS, API integrations (Smoobu, custom CRMs, booking systems), large content models, custom backend logic. 12 to 20 weeks.

Shopify projects

Three bands as well, depending on how much we touch the theme and the checkout.

• Theme refit. €5,500 to €8,500. Existing brand and content. We adapt a strong base theme to your identity, tighten the product pages, fix the checkout friction. 4 weeks. For founders who need to launch fast and clean.
• Custom theme. €12,000 to €25,000. Bespoke design from the home page to the product page, editorial collection landings, motion where it earns its place, search and filters tuned. 8 to 12 weeks.
• Shopify Plus. €28,000 to €60,000 and up. Migrations, multi-store setups, custom apps, headless variants. For brands shipping product weekly with serious volume.

Brand identity

We do not lead with identity work, but we take it on when the brand is part of the scope.

• Light identity. €4,500 to €7,000. Logo, palette, type system, baseline guidelines. For when you have ninety percent of the brand right and need the missing ten.
• Full identity. €9,000 to €18,000. Full identity system, applications, art direction across the surfaces that matter. For new brands or full repositioning.

We often bundle Light identity with Webflow Studio projects when the brand is unfinished. It saves the back and forth between two studios.

Specialised services

Shorter engagements, often standalone.

• GEO and SEO audit. €1,500 to €3,500. Focused report with an action list. Delivered in two weeks.
• Site migration. €5,000 to €12,000. From Squarespace, Wix, custom legacy stacks. Content and SEO preserved.
• Consulting. €150 per hour. For founders who need a second opinion on a stack choice, an audit of an existing site, or strategic input on a vendor RFP.
• Maintenance retainer. From €800 per month. Webflow or Shopify support, content updates, monthly performance and GEO checks.

All prices excluding VAT, all in EUR, valid for projects delivered in 2026.

How we structure payment

For projects under €25,000, three milestones. Forty percent on signature, thirty percent mid-project, thirty percent on delivery.

For projects above €25,000, four milestones. Twenty-five percent on signature, twenty-five percent at the design freeze, thirty percent at integration, twenty percent on delivery.

We invoice from France. Tax handling is clean. We ship a final project pack with every asset and every login on the day we hand over.

What is included by default

Hosting setup on Webflow or Shopify. Domain wiring. Two rounds of revisions per design milestone. Thirty days of post launch support. Baseline SEO and GEO (JSON-LD, llms.txt, FAQ scaffold). Analytics setup on Plausible or GA4. A final training session if your team will manage the CMS.

What is not included

• Photography. We work with photographers we trust and recommend them in the brief.
• Copywriting. Same answer. We write reasonable placeholder copy and connect you with copywriters who do the final pass.
• Translations. Handled via human partners or managed translation tools.
• Stock licensing. Listed separately if we use any.

What we do not do

Hourly billing on full projects. Too unpredictable for the client and too tempting for the studio. Our quotes are fixed by milestone, not by hours.

Projects below €4,000. We are not the right fit. We will gladly point you to a Webflow Expert who does excellent work in that range.

A note on negotiation

We do not negotiate the rate. We do scope projects up or down to land on a number that works. If the budget is fixed, we tell you which parts of the brief we can deliver and which parts we cannot. That conversation is much shorter than the alternative.

If you want a proper number on a specific project, send the brief to bonjour@dellamattia.com. The first reply usually arrives within twenty-four hours, and a call after that.

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