design+code
Squarespace is a good place to start. It puts a brand online quickly, it looks decent out of the box, and it needs almost no technical knowledge to run. The trouble tends to come later, once the brand grows and the platform starts to hold it back: limited design control, a rigid CMS, average performance, and SEO you can only tune so far.
Webflow solves most of that. The hesitation is almost always about the move itself. The fear is the same every time: losing search rankings, breaking links, or ending up with a half-finished site that looks worse than the one you left.
Here is the playbook we follow when we migrate a site from Squarespace to Webflow. Five steps, in order, with the parts that actually decide whether the move goes well.
Most failed migrations fail here, because they skip this step entirely. Before rebuilding anything, you need a full picture of the site you are leaving.
List every page and every URL, including blog posts, tag pages, and anything Squarespace generated automatically. Export your content so you are not copying it by hand later. Then look at the numbers: which pages actually bring in traffic, which ones rank for terms you care about, and which ones nobody has visited in a year.
This is also the moment to decide what to keep, what to merge, and what to drop. A migration is a rare chance to clean up years of accumulated pages. Do not carry dead weight into the new site just because it exists.
The instinct is to recreate the Squarespace site page for page. Resist it. Squarespace made design decisions for you, and most of them do not need to survive the move.
Start with a proper foundation: a type scale, a color system, spacing rules, and reusable classes so the site stays consistent as it grows. Then plan your CMS collections. Anything that repeats, blog posts, projects, team members, should live in a Webflow CMS collection rather than a stack of static pages. This is where Webflow pulls ahead of Squarespace, and it is worth setting up carefully.
Build responsive from the first section, not as a cleanup pass at the end. It is faster and the result holds together better.
This is the single most important SEO decision in the whole migration: wherever you can, the new URL should match the old one exactly.
Search engines have spent years associating your rankings with specific addresses. Change the address without telling them and you throw that away. So map the old structure to the new one first, keep the paths identical where possible, and only change what you have a real reason to change.
As you move content in, bring the details with it: meta titles, meta descriptions, and image alt text. Compress images on the way, Webflow will not do it for you, and page speed is part of how you rank.
For every URL that does change, set up a 301 redirect from the old address to the new one. This is not optional. It is what tells search engines the page moved rather than disappeared, and it carries the ranking across.
Rebuild your sitemap and submit it in Google Search Console. Check that canonical tags point where they should, and that any structured data from the old site is reproduced. If AI search matters to you, this is also the point to add an llms.txt file and make sure your key pages are readable by the models, not just by Google.
Miss the redirects and you will watch rankings fall for pages that were doing fine. Get them right and most of your search equity moves over intact.
Before going live, run through the site on staging: submit every form, click every link, check it on a phone, and test the load time. Broken forms are the most common thing found after launch, and the most avoidable.
When you point the domain, do not forget DNS and SSL, a site that loads without a padlock will lose visitors and trust on day one. Then watch Google Search Console closely for the first fortnight. Expect a small, temporary dip as the new URLs are recrawled. If your redirects and URL structure are right, rankings settle back within a few weeks. If something is genuinely broken, Search Console will tell you where.
Rebuilding a site in Webflow is craft, and it is the part people worry about. In practice it is the straightforward part.
The hard part is doing it without losing what the old site earned: its rankings, its inbound links, and the trust it built with search engines over the years. That comes down to a small number of unglamorous decisions, mostly about URLs and redirects, made carefully and in the right order.
We migrate sites to Webflow for brands that have outgrown their current platform and do not want to lose ground doing it. If you are thinking about moving off Squarespace: bonjour@dellamattia.com.